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Cosmetics & K-Beauty Shops
Myeongdong is Seoul's densest K-beauty shopping street, with flagship and multi-brand cosmetics stores side by side. Many offer tax refunds for tourists; bring your passport.
Myeongdong is Seoul’s best-known K-beauty street: flagship brand stores and big multi-brand shops sit side by side, with staff who speak English, Chinese and Japanese. Most offer immediate tax refunds if you show your passport.
Top picks
Frequently asked
Can I get a tax refund on cosmetics?
Yes, at most stores, deducted at the till with your passport. See our tax refund guide.
Are prices cheaper in Myeongdong?
Prices are often the same as elsewhere, but Myeongdong has more promotions and samples.
How we choose
We look at range, testers, staff help in English, immediate tax refund support and fair pricing compared with other branches.