The short answer
The ranking
1. Olive Young Central Myeongdong Town
The new flagship (March 2026): three floors, about 1,000 brands, a giant sheet-mask library, multilingual staff and immediate tax refunds. Exit 6.
2. Daiso Myeongdong Station (Mega Daiso)
Twelve floors of very cheap K-beauty and souvenirs, with English self-checkout and immediate tax refunds.
3. Olive Young Myeongdong Town
The original visitor-focused branch, 200m away, with a tax refund lounge. Go here when the flagship is packed.
4. TIRTIR Myeongdong Flagship
For the viral cushion foundation, with AI shade matching across 40 shades.
5. mixsoon Flagship
A calm, minimalist store with free skin analysis and bookable beauty classes.
Tip: bring your passport for immediate tax refunds. See our tax refund guide.
How we chose
We ranked stores on range, help for non-Korean speakers, tax refund support and value, using company announcements and recent shopping guides. Sources: Asia Economy, CJ Newsroom, K-Trip Tips, The Soul of Seoul, Cosmorning.
FAQ
Which Olive Young in Myeongdong is best?
The Central Myeongdong Town flagship has the largest range; Myeongdong Town nearby is a good backup.
Where is the cheapest K-beauty in Myeongdong?
Mega Daiso near Myeongdong Station.